After having run his own graphic design studio for over 30 years, Guy "Motorguy" Salens is expanding his services in the pursuit of his passion for electric mobility. The Belgian's experience in marketing and communication is definitely an added value for this new market. That's how he grew to be an independent e-mobility developer specialising in light electric vehicles. 

In 2017, Guy Salens launched the English-language informational website THE PACK "Electric Motorcycle News", where he makes his knowledge and experience available to a wide audience. THE PACK is not a traditional motorcycle magazine, it is one of the few websites that provide information about this new industry. Recently THE PACK also presents content marketing possibilities for electric motorcycle manufacturers. This medium can be used as a marketing tool for long-term projects.

Guy: “While one brand after another is launching an electric model in the car and bicycle world, the electric motorcycle and scooter market is not quite reaching cruising speed. All major car and bicycle brands are investing massively in electric driving, but some traditional motorcycle manufacturers have missed their start and are now catching up. A little too late, I personally think, but better late than never.”

“In 2021, Guy and Dutch motorbike dealer and importer Gert-Jan Rongen (Electric Motorbikes) established the E-center in the Netherlands. "The E-center is located on Helmond's Automotive Campus and focuses on both reliable information and sales and service in the Benelux. On the other hand, it wants to meet demand from several technical education programmes to be involved in this new electric evolution. In addition, the many international start-ups in the electric motorbike industry will get the opportunity to make a name for themselves and to grow in the Benelux," Guy Salens concludes.