THE PACK
THE PACK “Electric Motorcycle News” is a platform for the global LEV industry and its customers. The electric transition is a fact, governments and countries are preparing the new mobility. This is no longer a hype, but reality. People are looking for clear information and THE PACK publishes this objective information that is accessible to everyone. And this for more than 6 years. The website now contains +/- 1200 blog posts and has more than 350 brands of electric motorcycle and moped manufacturers in a handy overview with search function.
Guy Salens: “That's why I don't consider THE PACK as a traditional (motorcycle) magazine. THE PACK has spent the past 7 years building a community of electric motorcycle manufacturers, brands, start-ups and consumers interested in this new Light Electric Vehicles (LEV) industry.”
Content marketing
Many manufacturers are already convinced that the transition to electric mobility is taking place right now. THE PACK has made a small contribution to this global transition thanks to its information about electric motorcycles, mopeds and some other light electric vehicles. Today THE PACK is one of the few information websites specializing in the sector of electric mobility on two or three wheels.
Guy Salens: “More and more manufacturers are contacting us to integrate THE PACK into their communication strategy.
THE PACK presents content marketing opportunities for electric motorcycle manufacturers and other B2B suppliers: sponsored press releases, branded content, test reviews and social media posts. The added value is our network and its followers. THE PACK has become a new marketing channel for their target audience. Now and in the future."
B2B-platform
Every day THE PACK received requests and messages from battery suppliers around the world, rapid prototyping teams, engineering studios, automotive designers ... they are all looking for more and more exposure. That is why THE PACK has opted for a mix between stories from electric motorcycle brands and suppliers from the electric mobility industry. THE PACK already presented some interesting content marketing options. Why wouldn't this work for these B2B suppliers?
From February 2022, THE PACK has a special B2B “arrangement” for all these suppliers in the electric mobility industry. THE PACK can tell their story (which will remain on the website forever) and will be shared on the following social media accounts:
- Personal account of Guy Salens on LinkedIn
- The PACK company page on LinkedIn
- Flipboard
